It is arguably the most divisive culinary combination.
Topping the traditional Italian favourite with pineapple now comes with a hefty price tag at one trendy pizzeria.
Lupa Pizza, in Norwich, is charging customers £100 for their Hawaiian pizza on the food delivery service, Deliveroo, because they disapprove of the combination so strongly.
The pizzeria, where the average base costs £11.70, has nailed its culinary colours to the mast, telling customers: “Yeah, for £100 you can have it. Order the champagne too! Go on you Monster!”
Francis Woolf, the co-owner of Lupa Pizza, told the Norwich Evening News: “I absolutely loathe pineapple on a pizza.”
It is a sentiment shared by Quin Jianoran, the head chef, who added: “I love a piña colada, but pineapple on pizza? Never. I’d rather put a bloody strawberry on one than that tropical menace.”
Their views, however, are not shared with the majority of the British public. In the most recent YouGov survey on the subject, 53 per cent of Britons admitted they enjoyed the taste of pineapple on pizza, while 41 per cent of people do not.
Lupa agreed to feature the Hawaiian special on its main menu if the people of Norwich voted in favour of the combination in an online poll, which closes on Jan 24.
“If pineapple wins the vote, I’ll make it,” said Mr Jianoran. “But I won’t be happy about it. And I might charge £200 next time.”
As of Saturday, the poll stands at 51 per cent in favour of the Hawaiian.
Earlier this year, Gordon Ramsay, the celebrity chef, was exposed by his daughter as a Hawaiian pizza hypocrite.
In a TikTok reel, the celebrity chef is seen making the public declaration: “I absolutely curl my toes when some muppet puts pineapple on a freaking pizza. Pineapple does not belong on pizza.”
The reel then cuts to show a hooded Ramsay secretly polishing off a Hawaiian.
The topping has even strained political ties in the past. In 2017, Guðni Jóhannesson, the then president of Iceland, was forced to clarify his outspoken stance on Hawaiian pizza after admitting he would ban the combination if he could.
In a post, titled “Statement on the Pizza Controversy”, Mr Jóhannesson said: “I like pineapples, just not on pizza. I do not have the power to make laws, which forbid people to put pineapples on their pizza. I am glad that I do not hold such power.
“Presidents should not have unlimited power. I would not want to hold this position if I could pass laws forbidding that which I don’t like. I would not want to live in such a country.”
Mr Jóhannesson concluded: “For pizzas, I recommend seafood.”
Justin Trudeau, Canada’s prime minister who announced his resignation earlier this week, weighed in on the row to voice his support for the “delicious southwestern Ontario creation”, stating his loyalty to “#TeamPineapple”.
Like Mr Jóhannesson, 15 per cent of Britons said they would ban pineapple on pizza. But it is not the most hated topping. Anchovies took the top spot with 35 per cent calling for a ban, followed by olives, tuna and jalapeños.
The Telegraph approached Lupa Pizza for comment.
