A Gen Z version of QVC? Inside TikTok's push to become a watch-and-shop destination
It is just past 10 p.m. and Aaliyah Arnold, the 20-year-old founder of BossUp Cosmetics, is selling to the TikTok universe. As she livestreams from a Culver City filming location, about 750 people around the world watch her announce a flash sale for a mystery box containing six to eight BossUp products. Typically priced at […]
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