Embrace the Browlick: How to Enhance Your Natural Brows

Have you heard of ‘browlick’ eyebrows? Even if you haven’t, you’ve probably experienced them if you’re one to let your brows do their thing. Characterized by embracing your natural shape and texture—imperfections and all—the trend is a fitting one for 2025, as the year already seems to be celebrating a distinct come as you are vibe as far as beauty goes.

After what feels like years of obsessing over eyebrow trends (skinny, perfectly bushy, bleached) to treatments like lamination and microblading, learning to love the unruly swirls that appear in our brows just feels right.

What’s a browlick?

The word browlick comes from the combination of ‘brow’ and ‘cowlick’ (a swirl in the hair that grows in a different direction than the rest). If you’ve ever noticed that the hairs at the beginning of your eyebrow stand up or cross in different directions, then you already have a natural browlick.

Far from being a problem, this feature has become a hallmark for many. The eyebrow trend embraces their natural growth and invites us to leave behind the obsession with symmetry. Now, what we once considered a ‘mistake’ is what makes our look more authentic and unique.

How to achieve the perfect browlick

The best thing about the browlick is that you don’t need complicated tools or thousands of products to achieve it. Here’s a step-by-step guide to achieve a tousled brow look.

Discover your natural browlick

Before you start, take a look in the mirror and see where the unruly hairs are growing on your eyebrows. In many people, the swirls appear on the inside, where the hairs tend to stand up in different directions.

Use an eyebrow gel or wax.

Choose a clear or colored setting gel, depending on your preference. With an eyebrow brush, comb the hairs up and in their natural direction, without trying to smooth them too much – the key is to let the swirl show!

Gently fill in (if necessary).

If you feel like there are gaps in your brows, you can fill them in with a pencil or shadow lightly. The idea is not to make them look too structured, but just to give them a little more volume.

Avoid over-plucking

If you want your browlick to look natural and casual, avoid over-plucking your brows or trimming those little hairs that grow out of line. Give them freedom to shape and let them work their magic.

Set with a setting spray (optional but effective!)

If you need them to last all day, you can spray a little setting spray on a spoolie and gently run it through the hairs.

Not sure what brow products to use to try this trend? Here are our top recommendations!

Is the browlick for you?

The browlick trend suits a variety of brow types and faces, but especially those looking for a natural, relaxed and slightly unruly look:

• Naturally swirled brows: If you already have swirls or small messes in your brows, this trend is ideal for you! It highlights those details and turns them into a plus point, showing off the naturalness of your brows instead of trying to correct them.
• Faces with soft or angular shapes: If you have a softer, rounder face, it can add an interesting dimension to your brows, giving them a more dynamic touch. For angular faces, subtle brow clutter can soften the features and balance the overall look.
• Those with thick or dense brows: If you have naturally bushy brows, this style is perfect because you can play with the shape without the little hairs looking out of control.
• Faces with thinner brows: On the other hand, if your brows are thinner, the browlick can also work for you if you want to give them a more interesting texture. You can create the effect of subtle swirls to give them more volume and depth, without looking artificial.