In a first of its kind, the NFL fined the Falcons $250K and DC Jeff Ulbrich $100K over the leak of Shedeur Sanders’ phone number during 2025 NFL draft
In what could be described as a first of its kind, the NFL fined the Falcons $250,000 and defensive coordinator Jeff Ulbrich $100,000 over the leak of Shedeur Sanders’ phone number. Ulbrich’s son, Jax, took the number from Ulbrich’s iPad and used it to prank Sanders during the draft.
Jax has since apologized.
Amid the fallout and calls for some consequence, the NFL began looking into the situation, specifically how Sanders’ private number leaked, sources told ESPN’s Adam Schefter. The Falcons said in a statement Sunday that 21-year-old Jax Ulbrich wrote down the number from his father’s open iPad while visiting his parents’ home “to later conduct a prank call.”
As Sanders continued to wait for his name to be called on Day 2 of the draft Friday, a video surfaced on social media of the former Colorado quarterback receiving a call from someone impersonating New Orleans Saints general manager Mickey Loomis.
“We’re going to take you with our next pick, man, but you’re going to have to wait a little bit longer, man. Sorry about that.”
Jax Ulbrich wrote in his post that his actions were “completely inexcusable, embarrassing, and shameful.” He said Sanders had accepted his call earlier. According to Schefter, the Falcons did not take any action against Jeff Ulbrich.