Meghan Markle appears to be revealing her first American Riviera Orchard product as she starts a PR blitz ahead of her website launch.
The Duchess of Sussex, who unveiled her new lifestyle brand in March with a glitzy Instagram video and new website, is said to be ramping up promotion ahead of the official launch of the brand this spring.
And now her friends have showed off what appear to be the first products from Meghan’s brand. Delfina Blaquier, who is the wife of Prince Harry’s longtime friend Nacho Figueras, took to Instagram to reveal the Duchess had given her a basket full of American Riviera Orchard branded jam. The socialite, who was seen with the Duke and Duchess of Sussex this weekend in Wellington at the Polo Challenge, posted a number of snaps to her Instagram stories revealing she was dining on strawberry jam from Meghan’s brand. The clear jar featured cream-white packaging that showcased the gold American Riviera Orchard logo. Meghan also appeared to have handwritten the words “10 of 50” onto the packaging—apparently hinting at the exclusivity of the jam.
Tagging Meghan’s brand, Delfina posted, “Strawberry jam makes me happy and I love your jam.”
Fashion designer Tracy Robbins, who is friends with the Sussexes and invited Meghan and Harry to the Bob Marley film premiere in Jamaica in January, also showed off her package on Instagram. She wrote, “American Riviera Orchard, breakfast, lunch and dinner just got a little bit sweeter.” Meanwhile she also showed off the full basket from Meghan, writing, “Thank you for the delicious basket! I absolutely love the jam so not sure I’m sharing with anyone. Thank you M!”
Instagram/@mrstracyrobbins
Sources this week said Meghan is “excited” to launch her new lifestyle brand American Riviera Orchard. Speaking to People, insiders said the Duchess “finds the name American Riviera Orchard perfect.” They continued, “It feels authentic to her. She can’t wait for the website to launch. This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”
Sources previously told Page Six the brand, which comes six years after Meghan closed her lifestyle blog The Tig to join the royal family, will focus on home, garden, food, and general lifestyle ware. Insiders claimed Meghan has been “working on this for over a year,” adding, “It’s all the things that are close to her heart—all the things she’s passionate about.” It has since emerged that the Duchess is “interviewing candidates” to head up the company, with insiders telling the Daily Mail the royal is seeking someone for the CEO role.
