On Sep. 14, Ripple, a blockchain company, announced plans to expand its Liquidity Hubs to Brazil and Australia to enhance liquidity management and bolster enterprise-level crypto adoption.
The report notes a significant shift in technology adoption challenges, stating, “If we look back to the ‘90s and the early 2000s, the technical challenge at the time was figuring out how to run an ‘internet business.’”
Presently, the primary obstacle for businesses keen on leveraging crypto technology is its “usability.” Ripple emphasizes that for any enterprise aiming to integrate crypto, “there are core building blocks necessary to run an enterprise crypto business.”
One such cornerstone is liquidity. According to Ripple’s Brad Chase:
Liquidity is one of those key components that make crypto possible — it underpins every element of crypto, and by extension, Ripple’s business as well as any other company that is interested in leveraging the power of crypto solutions for business.
The report notes that managing liquidity is about ensuring assets are “available at the right time, for the right cost, at the right place to meet customers’ needs.” For this reason it means the multifaceted nature of liquidity management is compounded by asset volatility and fragmentation across multiple trading platforms.
To address this issue, Ripple initially developed Liquidity Hubs to solve its internal liquidity needs. Seeing a broader market need, they decided to “externalize this service for others that need a digital asset platform to access and manage crypto liquidity.”
Ripple is now extending these Liquidity Hubs to Brazil and Australia as part of its broader global expansion strategy.