Pun intended by Shake Shack (SHAK) founder and Union Square Hospitality Group CEO Danny Meyer, when he said on a recent episode of Opening Bid with Yahoo Finance Executive Editor Brian Sozzi, that Starbucks (SBUX) CEO Brian Niccol has a “tall order” ahead of him; a witty reference to the smallest coffee cup size and incredibly large undertaking for the newest CEO. The legendary restaurateur explained that it’s not necessarily advantageous to have every permutation of a coffee available to its customers in the name of “saying yes” for good hospitality.
“The average customer may have a declining good experience because of all the hospitality we’re giving saying ‘yes’….I guarantee you that Starbucks is gonna find a way to say ‘yes’, but they’re not going to promote all those alternatives the way they once did. Because I think all those alternatives gum up the works for the average person who just wants a tall coffee,” Meyer said.
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This post was written by Rachael Lewis-Krisky, producer for Opening Bid.
