Where to Buy Maternity Clothes, According to Real Moms in 2024


When we asked seasoned parents (some with four or more kids) for advice on where to buy maternity clothes, they said the first thing you need to know is this: If you’re shopping a dedicated maternity line, you don’t need to size up. These clothes are designed to fit differently, and your normal size should do the trick. The other big thing we heard? There’s really no need to sacrifice style for comfort. Today, there are so many brands—like Old Navy, ASOS, and more—filled with trendy and inexpensive finds (maternity dresses, maternity jeans, maternity bathing suits, etc.) for pregnant women to wear during all three trimesters and beyond. There are also some hidden gems (like the ultra-popular Hill House Home) that make nonmaternity styles that totally work during and after pregnancy to help with the transition after your bundle of joy is born.

So, whether you’re looking to refresh your maternity wardrobe—all at a variety of price points, no less—or stocking up prepregnancy, below are the best places to buy maternity clothes online. Each retailer has been thoroughly vetted by editors and experts who have been in your shoes before. We evaluated each for important factors like range of styles, trendiness, ease of ordering, and shipping and return policies to ensure we’re recommending only the best of the best.

Where to buy maternity clothes, at a glance

No splurging needed with PinkBlush Maternity, which offers dresses, denim, swimsuits, and nursing attire, as well as styles from the brand’s private label. It also has plus-size maternity clothes and petite- and tall-friendly sections filled with great finds, many of which you can keep in rotation post-pregnancy too. But, what PinkBlush is really known for is its selection of ethereal dresses. “I can’t count the number of friends who scored flowy floral numbers for their gender reveals, bridal showers, or pregnancy photo shoots,” says Glamour contributor Brigitt Earley who is a mom of four.

  • What it’s known for: Baby shower dresses
  • Size range: XS–3X
  • Return policy: Free returns within 30 days
  • What we love: Wide range of styles, size-inclusive, relatively affordable
  • What could improve: The material isn’t as high-end as some other brands

Save when you shop for the best maternity clothes with these PinkBlush promo codes.

Ivory Floral Smocked Maternity Maxi Dress

White Crossover Ruched Maternity Nursing Tank

Pinkblush Mauve Satin Smocked Fitted Maternity Midi Dress

Ruched Sides Front Cutout Maternity One Piece Swimsuit

For budget-friendly options, it doesn’t get better than ASOS Maternity. The retailer always hits a high note, whether its athleisure or formalwear—we’re talking everything from sweatsuits to romantic puff sleeves. Plus, you can also find all the basics, including maternity pants, tees, cozy sweaters, and more. “When I was pregnant with twins, I loaded my cart up with everything that caught my eye—sometimes items in multiple sizes, if I wasn’t sure. Since the retailer offers free return shipping, I was able to use my own bedroom as the changing room, then ship back whatever didn’t work. The whole process was totally painless and—dare I say—fun,” says Earley.



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